AIS

Redesign of the main app for Thailand’s biggest telecom company, serving 45 million users (no pressure there). On top of that, a brand new Design System was also created.

Services
UI Design
UX Design
Design System
Leadership

Deliverables
Concept
Prototype
App Design
Design System

AIS, holding a commanding 49% of Thailand's telecom market, found itself at a critical juncture when their two main rivals announced a merger, threatening their market leadership. To counter this challenge, AIS embarked on a mission to revamp their app, aiming not only to maintain their dominant position but also to significantly boost the adoption rate of their flagship myAIS app from a meager 22% to an ambitious 80% within 18 months. Collaborating closely with AIS's business stakeholders, we deeply understood the telecom landscape's intricacies and user behaviors, translating insights into actionable strategies.

Key features

Enhanced Scan Function
A prominent scan button was added to the home screen, allowing users to quickly access retail discounts and promotions by scanning QR codes.

Widgets Integration
Customizable widgets were integrated, providing users with quick access to frequently used features and important information, such as data usage, billing details, and promotions.

A Design System to call your own

In tandem with these user-centric initiatives, we developed a comprehensive Design System, ensuring consistency in design elements across all facets of the app and setting a benchmark for excellence in visual identity and usability. We covered a lot of ground, from design principles to how-to-use the design system guidelines.

The goal was to make the Design System very easy to use by any designer in any business team and, ultimately, integrate the design artifacts with the code base in coordination with the development team.

Personalization
The app's interface was personalized based on user behavior and preferences, offering tailored recommendations and content.

The redesign process involved several stages

Concept Development
Workshops, Creating wireframes, prototypes, and design concepts based on research findings.

Design Execution
Developing high-fidelity designs, interactive prototypes, and detailed design specifications.

Testing and Iteration
Conducting usability testing sessions to gather feedback and refine the design based on user input.

Implementation and Launch
Collaborating with development teams to ensure accurate implementation of the design and a smooth launch.

Say hello

hello@greatersum.studio
+358 44 933 1814

Find us

Eerikinkatu, 28, 00180, Helsinki

Business ID

VAT: FI34419387

AIS