OOKA
The challenge was to create a design that effectively introduced a new B2C product to the market. The design focused on a clean, intuitive interface that guides users effortlessly from product discovery to checkout.
Overview
Ooka is an electronic hookah device that comes from the UAE and has started to expand into the U.S. and Germany. Through its platform, users can buy devices, accessories, and flavored pods.
One of the biggest challenges in this project was reconciling the different demands from various teams, such as product, branding, and legal while keeping in mind all the best practices from a usability perspective.
E-commerce at its finest
Customizable widgets were integrated, providing users with quick access to frequently used features and important information, such as data usage, billing details, and promotions.
Checkout flow
The checkout experience was meticulously crafted to ensure customers glide through it smoothly—no bumps, no fuss, just pure seamlessness.
Branded landing pages
The branded landing pages at ooka.com empower partner pod brands to have their own stores within the platform.
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hello@greatersum.studio
+358 44 933 1814
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Eerikinkatu, 28, 00180, Helsinki
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Business ID
VAT: FI34419387
